Beyond asking: Exploring the use of automatic price evaluations to implicitly estimate consumers’ willingness-to-pay

Explicit consumers responses are often adverse for the validity of procedures used to estimate consumers’ willingness-to-pay (WTP). This paper investigates if price evaluations occur automatically and to what extent these automatic processes can be used to implicitly estimate consumers’ WTP. An adap...

Descripción completa

Detalles Bibliográficos
Autores principales: Dezwaef, Jasper, Cracco, Emiel, Demanet, Jelle, Desmet, Timothy, Brass, Marcel
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2019
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6608951/
https://www.ncbi.nlm.nih.gov/pubmed/31269069
http://dx.doi.org/10.1371/journal.pone.0219251

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6608951/
https://www.ncbi.nlm.nih.gov/pubmed/31269069
http://dx.doi.org/10.1371/journal.pone.0219251

Ejemplares similares