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Beyond asking: Exploring the use of automatic price evaluations to implicitly estimate consumers’ willingness-to-pay
Explicit consumers responses are often adverse for the validity of procedures used to estimate consumers’ willingness-to-pay (WTP). This paper investigates if price evaluations occur automatically and to what extent these automatic processes can be used to implicitly estimate consumers’ WTP. An adap...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2019
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6608951/ https://www.ncbi.nlm.nih.gov/pubmed/31269069 http://dx.doi.org/10.1371/journal.pone.0219251 |