Cargando…
Group-Level Neural Responses to Service-to-Service Brand Extension
Brand extension is a marketing strategy leveraging well-established brand to promote new offerings provided as goods or service. The previous neurophysiological studies on goods-to-goods brand extension have proposed that categorization and semantic memory processes are involved in brand extension e...
| Autores principales: | , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2019
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6610219/ https://www.ncbi.nlm.nih.gov/pubmed/31316343 http://dx.doi.org/10.3389/fnins.2019.00676 |