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The effect of consumers’ ethnocentric attitudes on their willingness for prosumption
The article aims to define the role of the ethnocentric attitude of purchasers in their integration with offerors through prosumption. It is of a theoretical and empirical nature. For the theoretical aspect, the literature on marketing, consumer behaviour, etc., was cognitively and critically analys...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Elsevier
2019
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6612526/ https://www.ncbi.nlm.nih.gov/pubmed/31321327 http://dx.doi.org/10.1016/j.heliyon.2019.e02015 |