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Social Media Recruitment: Communication Characteristics and Sought Gratifications

This study examines how social media pages can be used to influence potential applicants’ attraction. Based on the uses and gratifications theory, this study examines whether organizations can manipulate the communication characteristics informativeness and social presence on their social media page...

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Detalles Bibliográficos
Autores principales: Carpentier, Marieke, Van Hoye, Greet, Weng, Qingxiong
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2019
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6646858/
https://www.ncbi.nlm.nih.gov/pubmed/31379686
http://dx.doi.org/10.3389/fpsyg.2019.01669