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Social Media Recruitment: Communication Characteristics and Sought Gratifications
This study examines how social media pages can be used to influence potential applicants’ attraction. Based on the uses and gratifications theory, this study examines whether organizations can manipulate the communication characteristics informativeness and social presence on their social media page...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2019
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6646858/ https://www.ncbi.nlm.nih.gov/pubmed/31379686 http://dx.doi.org/10.3389/fpsyg.2019.01669 |