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Cognitive Biases of Consumers’ Risk Perception of Foodborne Diseases in China: Examining Anchoring Effect

Consumer cognitive biases arise from judgment and decision-making due to their limitations in information processing. As one of the important cognitive biases, the anchoring effect plays a significant role in interfering with consumers’ risk perception. With a stratified random approach, we collecte...

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Detalles Bibliográficos
Autores principales: Shan, Lijie, Wang, Shusai, Wu, Linhai, Tsai, Fu-Sheng
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2019
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6651537/
https://www.ncbi.nlm.nih.gov/pubmed/31252539
http://dx.doi.org/10.3390/ijerph16132268