Investigating Consumer Preferences for Production Process Labeling Using Visual Attention Data

A second-price auction with eye movement recordings was used to investigate consumer preferences for labels disclosing the presence and absence of specific types of insecticides and to explore the relationship between visual attention and consumer purchasing behaviors. Findings contribute to the lit...

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Detalles Bibliográficos
Autores principales: Wei, Xuan, Khachatryan, Hayk, Rihn, Alicia L.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2019
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6680411/
https://www.ncbi.nlm.nih.gov/pubmed/31266236
http://dx.doi.org/10.3390/bs9070071

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6680411/
https://www.ncbi.nlm.nih.gov/pubmed/31266236
http://dx.doi.org/10.3390/bs9070071

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