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Generating Engagement on the Make Healthy Normal Campaign Facebook Page: Analysis of Facebook Analytics

BACKGROUND: Facebook is increasingly being used as part of mass media campaigns in public health, including the Make Healthy Normal (MHN) campaign in New South Wales, Australia. Therefore, it is important to understand what role Facebook can play in mass media campaigns and how best to use it to aug...

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Detalles Bibliográficos
Autores principales: Kite, James, Grunseit, Anne, Li, Vincy, Vineburg, John, Berton, Nathan, Bauman, Adrian, Freeman, Becky
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2019
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6682272/
https://www.ncbi.nlm.nih.gov/pubmed/31344679
http://dx.doi.org/10.2196/11132