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Using Marketing Science to Understand Contraceptive Demand in High‐Fertility Niger
Global initiatives aim to add 120 million new family planning (FP) users by 2020; however supply‐side interventions may be reaching the limits of their effectiveness in some settings. Our case study in Niger used demand analysis techniques from marketing science. We performed a representative survey...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
John Wiley and Sons Inc.
2018
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6690072/ https://www.ncbi.nlm.nih.gov/pubmed/30478973 http://dx.doi.org/10.1111/sifp.12078 |