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Managing product variety on online platform: Consumer heterogeneity and diseconomies of scope
Recent innovations in e-commerce have led to the emergence of online retailing platforms, where millions of products are sold. Most of these products are sold by third-party sellers who pay a fee for the e-retailer (called the platform owner). We investigate how the e-retailer manages the various pr...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2019
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6690584/ https://www.ncbi.nlm.nih.gov/pubmed/31404071 http://dx.doi.org/10.1371/journal.pone.0219177 |