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Combining Users' Cognition Noise with Interactive Genetic Algorithms and Trapezoidal Fuzzy Numbers for Product Color Design

Product color plays a vital role in shaping brand style and affecting users' purchase decision. However, users' preferences about product color design schemes may vary due to their cognition differences. Although considering users' perception of product color has been widely performed...

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Detalles Bibliográficos
Autores principales: Yang, Yan-pu, Tian, Xing
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Hindawi 2019
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6702847/
https://www.ncbi.nlm.nih.gov/pubmed/31485215
http://dx.doi.org/10.1155/2019/1019749