In defense of sugar: a critical analysis of rhetorical strategies used in The Sugar Association’s award-winning 1976 public relations campaign

BACKGROUND: In 1976, the U.S. Sugar Association (SA), a globally networked trade organization representing the cane and beet sugar industry, won the Public Relations Society of America’s (PRSA) Silver Anvil Award for a crisis communication campaign. Their campaign successfully limited the diffusion...

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Detalles Bibliográficos
Autores principales: Kearns, Cristin E., Glantz, Stanton A., Apollonio, Dorie E.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2019
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6704551/
https://www.ncbi.nlm.nih.gov/pubmed/31438900
http://dx.doi.org/10.1186/s12889-019-7401-1

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6704551/
https://www.ncbi.nlm.nih.gov/pubmed/31438900
http://dx.doi.org/10.1186/s12889-019-7401-1

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