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In defense of sugar: a critical analysis of rhetorical strategies used in The Sugar Association’s award-winning 1976 public relations campaign
BACKGROUND: In 1976, the U.S. Sugar Association (SA), a globally networked trade organization representing the cane and beet sugar industry, won the Public Relations Society of America’s (PRSA) Silver Anvil Award for a crisis communication campaign. Their campaign successfully limited the diffusion...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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BioMed Central
2019
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6704551/ https://www.ncbi.nlm.nih.gov/pubmed/31438900 http://dx.doi.org/10.1186/s12889-019-7401-1 |