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Creativity in the Advertisement Domain: The Role of Experience on Creative Achievement
The creativity of an advertisement campaign is one of the most relevant predictors of its success. Past research has highlighted the relevance of domain-specific experience in enhancing creativity, but the results are controversial. We explored the role of work experience, in terms of number of year...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2019
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6712898/ https://www.ncbi.nlm.nih.gov/pubmed/31496972 http://dx.doi.org/10.3389/fpsyg.2019.01899 |