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Creativity in the Advertisement Domain: The Role of Experience on Creative Achievement

The creativity of an advertisement campaign is one of the most relevant predictors of its success. Past research has highlighted the relevance of domain-specific experience in enhancing creativity, but the results are controversial. We explored the role of work experience, in terms of number of year...

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Detalles Bibliográficos
Autores principales:	Agnoli, Sergio, Mastria, Serena, Kirsch, Christiane, Corazza, Giovanni Emanuele
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2019
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6712898/ https://www.ncbi.nlm.nih.gov/pubmed/31496972 http://dx.doi.org/10.3389/fpsyg.2019.01899

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