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Identifying Consumers Who Search for Long-Term Care on the Web: Latent Class Analysis

BACKGROUND: Because the internet has become a primary means of communication in the long-term care (LTC) and health care industry, an elevated understanding of market segmentation among LTC consumers is an indispensable step to responding to the informational needs of consumers. OBJECTIVE: This expl...

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Detalles Bibliográficos
Autores principales: Liu, Darren, Yamashita, Takashi, Burston, Betty
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2018
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6715101/
https://www.ncbi.nlm.nih.gov/pubmed/31518237
http://dx.doi.org/10.2196/10763