Responses to a Social Media Campaign Promoting Safe Fish Consumption Among Women

We used a framework to systematically evaluate which Facebook advertisements promoting safe fish consumption increased traffic to our website. Keeping images and headlines constant, we tested 11 message types in 5 categories between 2 audiences over a 24-hour weekday period. We identified clear pref...

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Detalles Bibliográficos
Autores principales: Ziegenfuss, Jeanette Y., Renner, Jennifer, Harvey, Lisa, Katz, Abigail S., Mason, Kate A., McCann, Patricia, Mettner, Jeanne, Nelson, Katie D., Taswell, Ruth, Wacholz, Brittney K., Kottke, Thomas E.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Centers for Disease Control and Prevention 2019
Materias:
Brief
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6716398/
https://www.ncbi.nlm.nih.gov/pubmed/31370919
http://dx.doi.org/10.5888/pcd16.180621

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6716398/
https://www.ncbi.nlm.nih.gov/pubmed/31370919
http://dx.doi.org/10.5888/pcd16.180621

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