An EEG Study on Emotional Intelligence and Advertising Message Effectiveness

Some electroencephalography (EEG) studies have investigated emotional intelligence (EI), but none have examined the relationships between EI and commercial advertising messages and related consumer behaviors. This study combines brain (EEG) techniques with an EI psychometric to explore the brain res...

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Detalles Bibliográficos
Autores principales: Ciorciari, Joseph, Pfeifer, Jeffrey, Gountas, John
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2019
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6721432/
https://www.ncbi.nlm.nih.gov/pubmed/31443219
http://dx.doi.org/10.3390/bs9080088

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6721432/
https://www.ncbi.nlm.nih.gov/pubmed/31443219
http://dx.doi.org/10.3390/bs9080088

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