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Will Product Packaging Density Affect Pre-Purchase Recognition?

This study analyzed preference and satisfaction according to the weight and size of products in order to understand how the size-weight illusion (SWI) occurs in affect. Perceived weight is known to be affected not only by the weight of the object, but also by its size, color, and material. A total o...

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Detalles Bibliográficos
Autores principales: Ryu, Taebeum, Park, Jaehyun
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2019
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6724016/
https://www.ncbi.nlm.nih.gov/pubmed/31426527
http://dx.doi.org/10.3390/foods8080352