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Will Product Packaging Density Affect Pre-Purchase Recognition?
This study analyzed preference and satisfaction according to the weight and size of products in order to understand how the size-weight illusion (SWI) occurs in affect. Perceived weight is known to be affected not only by the weight of the object, but also by its size, color, and material. A total o...
Autores principales: | Ryu, Taebeum, Park, Jaehyun |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
MDPI
2019
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6724016/ https://www.ncbi.nlm.nih.gov/pubmed/31426527 http://dx.doi.org/10.3390/foods8080352 |
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