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So, It’s Pricier Than Before, but Why? Price Increase Justifications Influence Risky Decision Making and Emotional Response

In this paper, we investigated how justifications for price increases are associated with risky decision making and emotional responses. Across two studies with paired lottery choices and sequential decisions, we found that participants presented with a justification for price increases based on inc...

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Detalles Bibliográficos
Autores principales: Salcedo, Juan C., Jiménez-Leal, William
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2019
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6733970/
https://www.ncbi.nlm.nih.gov/pubmed/31551845
http://dx.doi.org/10.3389/fpsyg.2019.01883