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Characteristics of Adopters of an Online Social Networking Physical Activity Mobile Phone App: Cluster Analysis

BACKGROUND: To date, many online health behavior programs developed by researchers have not been translated at scale. To inform translational efforts, health researchers must work with marketing experts to design cost-effective marketing campaigns. It is important to understand the characteristics o...

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Detalles Bibliográficos
Autores principales:	Sanders, Ilea, Short, Camille E, Bogomolova, Svetlana, Stanford, Tyman, Plotnikoff, Ronald, Vandelanotte, Corneel, Olds, Tim, Edney, Sarah, Ryan, Jillian, Curtis, Rachel G, Maher, Carol
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	JMIR Publications 2019
Materias:	Original Paper
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6746062/ https://www.ncbi.nlm.nih.gov/pubmed/31162130 http://dx.doi.org/10.2196/12484

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