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Reconstructing systematic persistent impacts of promotional marketing with empirical nonlinear dynamics
An empirical question of long-standing interest is how price promotions affect a brand’s sale shares in the fast-moving consumer-goods market. We investigated this question with concurrent promotions and sales records of specialty beer brands pooled over Tesco stores in the UK. Most brands were cont...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2019
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6750578/ https://www.ncbi.nlm.nih.gov/pubmed/31532779 http://dx.doi.org/10.1371/journal.pone.0221167 |