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Modulating the Activity of MPFC With tDCS Alters Endowment Effect

Endowment effect – the observation that people appear to attach more value to possessions than non-possessions – has been replicated in numerous experimental studies. Previous neuroimaging studies revealed that the medial prefrontal cortex (MPFC) plays a role in the endowment effect. To assess the p...

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Detalles Bibliográficos
Autores principales: Guo, Wenmin, Shi, Jinchuan, Lu, Xinbo, Ye, Hang, Luo, Jun
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2019
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6751267/
https://www.ncbi.nlm.nih.gov/pubmed/31572142
http://dx.doi.org/10.3389/fnbeh.2019.00211