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Best-worst scaling improves measurement of first impressions

A common goal in psychological research is the measurement of subjective impressions, such as first impressions of faces. These impressions are commonly measured using Likert ratings. Although these ratings are simple to administer, they are associated with response issues that can limit reliability...

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Detalles Bibliográficos
Autores principales: Burton, Nichola, Burton, Michael, Rigby, Dan, Sutherland, Clare A. M., Rhodes, Gillian
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer International Publishing 2019
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6757072/
https://www.ncbi.nlm.nih.gov/pubmed/31549257
http://dx.doi.org/10.1186/s41235-019-0183-2