A method for predicting background advertisement exposure parameters in sporting events: Televised football game approach

BACKGROUND: The background advertisement exposure parameters (BAEP) forms a premise for sponsorship negotiation and the basis for estimating the sponsorship value of background advertising. Prediction of the BAEP has a great contribution to the sporting events organizers and sponsors in terms of neg...

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Detalles Bibliográficos
Autores principales: Xiao, Yi, John, Collins, Ren, Xiaoling, Zhang, Pei
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2019
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6797103/
https://www.ncbi.nlm.nih.gov/pubmed/31622390
http://dx.doi.org/10.1371/journal.pone.0223662

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6797103/
https://www.ncbi.nlm.nih.gov/pubmed/31622390
http://dx.doi.org/10.1371/journal.pone.0223662

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