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Why Do Patients Move from Online Health Platforms to Hospitals? The Perspectives of Fairness Theory and Brand Extension Theory

Online healthcare services are growing rapidly. Patients can receive health support through communication with online health professionals. However, previous research on eHealth has focused on patients’ online behavioral intentions. The purpose of this study is to investigate the effect of online pa...

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Detalles Bibliográficos
Autores principales: Le, Wei, Chang, Po-Ya, Chang, Yu-Wei, Chen, Jiahe
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2019
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6801564/
https://www.ncbi.nlm.nih.gov/pubmed/31590419
http://dx.doi.org/10.3390/ijerph16193755