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Mapping the Celebrity Endorsement of Branded Food and Beverage Products and Marketing Campaigns in the United States, 1990–2017

Celebrity endorsement used to promote energy-dense and nutrient-poor (EDNP) food and beverage products may contribute to poor dietary habits. This study examined celebrity endorsement of branded food and beverage products and marketing campaigns in the United States (US) from 1990 to 2017. Celebrity...

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Detalles Bibliográficos
Autores principales: Zhou, Mi, Rajamohan, Srijith, Hedrick, Valisa, Rincón-Gallardo Patiño, Sofia, Abidi, Faiz, Polys, Nicholas, Kraak, Vivica
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2019
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6801952/
https://www.ncbi.nlm.nih.gov/pubmed/31590256
http://dx.doi.org/10.3390/ijerph16193743