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A Consumer Neuroscience Study of Conscious and Subconscious Destination Preference
In studying consumer behaviors, the inclusion of neuroscience tools and methods is improving our understanding of preference formation and choice. But such responses are mostly related to the consumption of goods and services that meet an immediate need. Tourism represents a consumer behavior that i...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Nature Publishing Group UK
2019
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6805896/ https://www.ncbi.nlm.nih.gov/pubmed/31641234 http://dx.doi.org/10.1038/s41598-019-51567-1 |