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Youth Study Recruitment Using Paid Advertising on Instagram, Snapchat, and Facebook: Cross-Sectional Survey Study

BACKGROUND: The use of paid social media advertising for targeted study recruitment is an effective strategy in health research and evaluation, specifically to reach diverse youth participants. Although the literature adequately describes the utility of Facebook in recruitment, limited information e...

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Detalles Bibliográficos
Autores principales: Ford, Kelsey Lynett, Albritton, Tashuna, Dunn, Tara A, Crawford, Kacy, Neuwirth, Jessica, Bull, Sheana
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2019
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6811770/
https://www.ncbi.nlm.nih.gov/pubmed/31599739
http://dx.doi.org/10.2196/14080