Data of the impact of Aligning Business, IT, and Marketing Strategies on Firm Performance

The data presented in this article are related to the research article entitled “The Impact of Aligning Business, IT, and Marketing Strategies on Firm Performance” [1]. In order to succeed in today's competitive business environment, a firm should have a clear business strategy that is supporte...

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Detalles Bibliográficos
Autores principales: Al-Surmi, Abdulrahman, Cao, Guangming, Duan, Yanqing
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2019
Materias:
Business, Management and Accounting
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6820119/
https://www.ncbi.nlm.nih.gov/pubmed/31687453
http://dx.doi.org/10.1016/j.dib.2019.104656

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6820119/
https://www.ncbi.nlm.nih.gov/pubmed/31687453
http://dx.doi.org/10.1016/j.dib.2019.104656

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