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Data of the impact of Aligning Business, IT, and Marketing Strategies on Firm Performance
The data presented in this article are related to the research article entitled “The Impact of Aligning Business, IT, and Marketing Strategies on Firm Performance” [1]. In order to succeed in today's competitive business environment, a firm should have a clear business strategy that is supporte...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier
2019
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6820119/ https://www.ncbi.nlm.nih.gov/pubmed/31687453 http://dx.doi.org/10.1016/j.dib.2019.104656 |