Standardised snus packaging reduces brand differentiation: a web-based between-subject experiment

BACKGROUND: Perceptions of tobacco packaging may be consequential for consumption and initiation. We explored the potential effect of standardised packaging on young adults’ ratings of the appeal of brands of snus (Swedish moist snuff) and on their perceptions of typical users of these brands. We we...

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Detalles Bibliográficos
Autores principales: Halkjelsvik, Torleif, Scheffels, Janne
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2019
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6821023/
https://www.ncbi.nlm.nih.gov/pubmed/31664975
http://dx.doi.org/10.1186/s12889-019-7763-4

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6821023/
https://www.ncbi.nlm.nih.gov/pubmed/31664975
http://dx.doi.org/10.1186/s12889-019-7763-4

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