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Common neural value representations of hedonic and utilitarian products in the ventral striatum: An fMRI study
Hedonic goods are goods that people buy to obtain emotional experiences, such as joy or excitement, while utilitarian goods are bought to meet functional or instrumental needs. Although research in neuroscience suggests that the values of hedonic and utilitarian goods are similarly represented, it r...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Nature Publishing Group UK
2019
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6821801/ https://www.ncbi.nlm.nih.gov/pubmed/31666605 http://dx.doi.org/10.1038/s41598-019-52159-9 |