Cargando…
Subsidy strategy of pharmaceutical e-commerce platform based on two-sided market theory
With the development of economic globalization and information technology, enterprises pay more attention to the sustainable development of their e-commerce. Under this trend, we study the subsidy strategy commonly used by pharmaceutical e-commerce platforms in two-sided market. Based on the two-sid...
| Autores principales: | , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2019
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6822757/ https://www.ncbi.nlm.nih.gov/pubmed/31671133 http://dx.doi.org/10.1371/journal.pone.0224369 |