Providing Excellent Customer Service Is Therapeutic: Insights from an Implicit Association Neuromarketing Study

This paper reports the results of a combined biometric and implicit affective priming study of the emotional consequences of being the provider or receiver of either positive or negative customer service experiences. The study was conducted in two stages. Study 1 captured the moment-by-moment implic...

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Detalles Bibliográficos
Autores principales: Calvert, Gemma Anne, Pathak, Abhishek, Ching, Lim Elison Ai, Trufil, Geraldine, Fulcher, Eamon Philip
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2019
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6826515/
https://www.ncbi.nlm.nih.gov/pubmed/31615003
http://dx.doi.org/10.3390/bs9100109

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6826515/
https://www.ncbi.nlm.nih.gov/pubmed/31615003
http://dx.doi.org/10.3390/bs9100109

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