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Providing Excellent Customer Service Is Therapeutic: Insights from an Implicit Association Neuromarketing Study
This paper reports the results of a combined biometric and implicit affective priming study of the emotional consequences of being the provider or receiver of either positive or negative customer service experiences. The study was conducted in two stages. Study 1 captured the moment-by-moment implic...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
MDPI
2019
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6826515/ https://www.ncbi.nlm.nih.gov/pubmed/31615003 http://dx.doi.org/10.3390/bs9100109 |