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Liking Product Landscape: Going Deeper into Understanding Consumers’ Hedonic Evaluations
The use of graphical mapping for understanding the comparison of products based on consumers’ perceptions is beneficial and easy to interpret. Internal preference mapping (IPM) and landscape segmentation analysis (LSA) have successfully been used for this propose. However, including all the consumer...
| Autores principales: | , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
MDPI
2019
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6835790/ https://www.ncbi.nlm.nih.gov/pubmed/31601015 http://dx.doi.org/10.3390/foods8100461 |