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ATTITUDES OF OLDER ADULTS TOWARD PHARMACEUTICAL DIRECT-TO-CONSUMER ADVERTISING
According to national data, older adults view more television than any other age group. However, further research is needed about how older adults respond to programming. In particular, this study focused on the attitudes of older viewers toward pharmaceutical direct-to-consumer advertising (DTCA)....
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Oxford University Press
2019
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6839990/ http://dx.doi.org/10.1093/geroni/igz038.1717 |