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Applying Prospect Theory to Participation in a CAPI/Web Panel Survey
Prospect theory states that the influential power of avoiding negative outcomes is stronger than that of achieving positive outcomes. In a survey context, this theory has been tested with respect to not only participation in a CATI survey, but also giving consent to data linkage in CATI surveys. No...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Oxford University Press
2019
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6848831/ https://www.ncbi.nlm.nih.gov/pubmed/31723305 http://dx.doi.org/10.1093/poq/nfz030 |