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Applying Prospect Theory to Participation in a CAPI/Web Panel Survey

Prospect theory states that the influential power of avoiding negative outcomes is stronger than that of achieving positive outcomes. In a survey context, this theory has been tested with respect to not only participation in a CATI survey, but also giving consent to data linkage in CATI surveys. No...

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Autor principal: Lynn, Peter
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Oxford University Press 2019
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6848831/
https://www.ncbi.nlm.nih.gov/pubmed/31723305
http://dx.doi.org/10.1093/poq/nfz030
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author Lynn, Peter
author_facet Lynn, Peter
author_sort Lynn, Peter
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description Prospect theory states that the influential power of avoiding negative outcomes is stronger than that of achieving positive outcomes. In a survey context, this theory has been tested with respect to not only participation in a CATI survey, but also giving consent to data linkage in CATI surveys. No study, however, has tested the theory with respect to participation in a CAPI or web survey. This study does so in a mixed-mode panel context; it also tests the moderating effects of time-in-panel, response history, and mode protocol. Results show that the framing of the survey participation request influences participation propensity in a way consistent with prospect theory, but only for relatively recent panel entrants. The opposite effect is found for long-term panel participants. No difference is found between mode protocols.
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spelling pubmed-68488312019-11-13 Applying Prospect Theory to Participation in a CAPI/Web Panel Survey Lynn, Peter Public Opin Q Research Notes Prospect theory states that the influential power of avoiding negative outcomes is stronger than that of achieving positive outcomes. In a survey context, this theory has been tested with respect to not only participation in a CATI survey, but also giving consent to data linkage in CATI surveys. No study, however, has tested the theory with respect to participation in a CAPI or web survey. This study does so in a mixed-mode panel context; it also tests the moderating effects of time-in-panel, response history, and mode protocol. Results show that the framing of the survey participation request influences participation propensity in a way consistent with prospect theory, but only for relatively recent panel entrants. The opposite effect is found for long-term panel participants. No difference is found between mode protocols. Oxford University Press 2019-11 2019-08-15 /pmc/articles/PMC6848831/ /pubmed/31723305 http://dx.doi.org/10.1093/poq/nfz030 Text en © The Author(s) 2019. Published by Oxford University Press on behalf of the American Association for Public Opinion Research. http://creativecommons.org/licenses/by/4.0/ This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted reuse, distribution, and reproduction in any medium, provided the original work is properly cited.
spellingShingle Research Notes
Lynn, Peter
Applying Prospect Theory to Participation in a CAPI/Web Panel Survey
title Applying Prospect Theory to Participation in a CAPI/Web Panel Survey
title_full Applying Prospect Theory to Participation in a CAPI/Web Panel Survey
title_fullStr Applying Prospect Theory to Participation in a CAPI/Web Panel Survey
title_full_unstemmed Applying Prospect Theory to Participation in a CAPI/Web Panel Survey
title_short Applying Prospect Theory to Participation in a CAPI/Web Panel Survey
title_sort applying prospect theory to participation in a capi/web panel survey
topic Research Notes
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6848831/
https://www.ncbi.nlm.nih.gov/pubmed/31723305
http://dx.doi.org/10.1093/poq/nfz030
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