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Applying Prospect Theory to Participation in a CAPI/Web Panel Survey
Prospect theory states that the influential power of avoiding negative outcomes is stronger than that of achieving positive outcomes. In a survey context, this theory has been tested with respect to not only participation in a CATI survey, but also giving consent to data linkage in CATI surveys. No...
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Formato: | Online Artículo Texto |
Lenguaje: | English |
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Oxford University Press
2019
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Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6848831/ https://www.ncbi.nlm.nih.gov/pubmed/31723305 http://dx.doi.org/10.1093/poq/nfz030 |
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author | Lynn, Peter |
author_facet | Lynn, Peter |
author_sort | Lynn, Peter |
collection | PubMed |
description | Prospect theory states that the influential power of avoiding negative outcomes is stronger than that of achieving positive outcomes. In a survey context, this theory has been tested with respect to not only participation in a CATI survey, but also giving consent to data linkage in CATI surveys. No study, however, has tested the theory with respect to participation in a CAPI or web survey. This study does so in a mixed-mode panel context; it also tests the moderating effects of time-in-panel, response history, and mode protocol. Results show that the framing of the survey participation request influences participation propensity in a way consistent with prospect theory, but only for relatively recent panel entrants. The opposite effect is found for long-term panel participants. No difference is found between mode protocols. |
format | Online Article Text |
id | pubmed-6848831 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2019 |
publisher | Oxford University Press |
record_format | MEDLINE/PubMed |
spelling | pubmed-68488312019-11-13 Applying Prospect Theory to Participation in a CAPI/Web Panel Survey Lynn, Peter Public Opin Q Research Notes Prospect theory states that the influential power of avoiding negative outcomes is stronger than that of achieving positive outcomes. In a survey context, this theory has been tested with respect to not only participation in a CATI survey, but also giving consent to data linkage in CATI surveys. No study, however, has tested the theory with respect to participation in a CAPI or web survey. This study does so in a mixed-mode panel context; it also tests the moderating effects of time-in-panel, response history, and mode protocol. Results show that the framing of the survey participation request influences participation propensity in a way consistent with prospect theory, but only for relatively recent panel entrants. The opposite effect is found for long-term panel participants. No difference is found between mode protocols. Oxford University Press 2019-11 2019-08-15 /pmc/articles/PMC6848831/ /pubmed/31723305 http://dx.doi.org/10.1093/poq/nfz030 Text en © The Author(s) 2019. Published by Oxford University Press on behalf of the American Association for Public Opinion Research. http://creativecommons.org/licenses/by/4.0/ This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted reuse, distribution, and reproduction in any medium, provided the original work is properly cited. |
spellingShingle | Research Notes Lynn, Peter Applying Prospect Theory to Participation in a CAPI/Web Panel Survey |
title | Applying Prospect Theory to Participation in a CAPI/Web Panel Survey |
title_full | Applying Prospect Theory to Participation in a CAPI/Web Panel Survey |
title_fullStr | Applying Prospect Theory to Participation in a CAPI/Web Panel Survey |
title_full_unstemmed | Applying Prospect Theory to Participation in a CAPI/Web Panel Survey |
title_short | Applying Prospect Theory to Participation in a CAPI/Web Panel Survey |
title_sort | applying prospect theory to participation in a capi/web panel survey |
topic | Research Notes |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6848831/ https://www.ncbi.nlm.nih.gov/pubmed/31723305 http://dx.doi.org/10.1093/poq/nfz030 |
work_keys_str_mv | AT lynnpeter applyingprospecttheorytoparticipationinacapiwebpanelsurvey |