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Data to model the influence of CSR on consumer behaviors: A process approach

The aim of this research is to present inferential statistical data on the influence of Corporate Social Responsibility (CSR) perceptions on consumer advocacy behaviors, and to consider when and how that relationship occurs. Data was provided by 252 customers of a food company located in Spain. Stru...

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Detalles Bibliográficos
Autores principales: Castro-González, S., Bande, B., Fernández-Ferrín, P., Kimura, T.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2019
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6849069/
https://www.ncbi.nlm.nih.gov/pubmed/31737759
http://dx.doi.org/10.1016/j.dib.2019.104713