Recruiting the “Heavy-Using Loyalists of Tomorrow”: An Analysis of the Aims, Effects and Mechanisms of Alcohol Advertising, Based on Advertising Industry Evaluations

Restricting alcohol advertising and marketing is a cost-effective intervention for reducing alcohol harms. However, the alcohol industry maintains that advertising does not affect consumption, claiming that its purpose is to help consumers choose brands, it is not aimed at young people, it only prom...

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Detalles Bibliográficos
Autores principales: Maani Hessari, Nason, Bertscher, Adam, Critchlow, Nathan, Fitzgerald, Niamh, Knai, Cécile, Stead, Martine, Petticrew, Mark
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2019
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6862254/
https://www.ncbi.nlm.nih.gov/pubmed/31652921
http://dx.doi.org/10.3390/ijerph16214092

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6862254/
https://www.ncbi.nlm.nih.gov/pubmed/31652921
http://dx.doi.org/10.3390/ijerph16214092

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