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Fancying the New Rich and Famous? Explicating the Roles of Influencer Content, Credibility, and Parental Mediation in Adolescents’ Parasocial Relationship, Materialism, and Purchase Intentions

While social media influencers are gleaning increasing trust and investment from brands, advertisers, and followers, insights on the role of influencers in adolescents’ relationship formation and consumption behaviors are still rare. Drawing on the literatures of influencer content value, influencer...

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Detalles Bibliográficos
Autores principales: Lou, Chen, Kim, Hye Kyung
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2019
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6872518/
https://www.ncbi.nlm.nih.gov/pubmed/31803110
http://dx.doi.org/10.3389/fpsyg.2019.02567