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Cost-Effectiveness of Using Mass Media to Prevent Tobacco Use among Youth and Young Adults: The FinishIt Campaign

Mass media campaigns have been hailed as some of the most effective tobacco prevention interventions. This study examined the cost-effectiveness of the national tobacco prevention campaign, truth(®) FinishIt, to determine the cost per quality-adjusted life year (QALY) saved and the return on investm...

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Detalles Bibliográficos
Autores principales: Hair, Elizabeth C., Holtgrave, David R., Romberg, Alexa R., Bennett, Morgane, Rath, Jessica M., Diaz, Megan C., Vallone, Donna M.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2019
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6888078/
https://www.ncbi.nlm.nih.gov/pubmed/31698724
http://dx.doi.org/10.3390/ijerph16224312