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Beer advertisements and adolescent drinking knowledge, expectancies, and behavior

OBJECTIVE: (1) To examine the degree to which overall beer advertising expenditure is related to youth brand awareness, preferences, and drinking behavior, and (2) to use multiple methods, including individual brand awareness and expectancies, to gain a broader understanding of the effects of alcoho...

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Detalles Bibliográficos
Autores principales: Gentile, Douglas A., Arterberry, Brooke J., Bender, Patrick K., Costabile, Kristi A.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2019
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6889772/
https://www.ncbi.nlm.nih.gov/pubmed/31828205
http://dx.doi.org/10.1016/j.abrep.2019.100226