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Beer advertisements and adolescent drinking knowledge, expectancies, and behavior

OBJECTIVE: (1) To examine the degree to which overall beer advertising expenditure is related to youth brand awareness, preferences, and drinking behavior, and (2) to use multiple methods, including individual brand awareness and expectancies, to gain a broader understanding of the effects of alcoho...

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Autores principales: Gentile, Douglas A., Arterberry, Brooke J., Bender, Patrick K., Costabile, Kristi A.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2019
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6889772/
https://www.ncbi.nlm.nih.gov/pubmed/31828205
http://dx.doi.org/10.1016/j.abrep.2019.100226
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author Gentile, Douglas A.
Arterberry, Brooke J.
Bender, Patrick K.
Costabile, Kristi A.
author_facet Gentile, Douglas A.
Arterberry, Brooke J.
Bender, Patrick K.
Costabile, Kristi A.
author_sort Gentile, Douglas A.
collection PubMed
description OBJECTIVE: (1) To examine the degree to which overall beer advertising expenditure is related to youth brand awareness, preferences, and drinking behavior, and (2) to use multiple methods, including individual brand awareness and expectancies, to gain a broader understanding of the effects of alcohol advertising on youth alcohol-related expectancies and behavior. METHOD: Mixed psychological and advertising methods were used to examine how beer advertising is related to adolescents’ beer brand awareness, expectancies, and behavior. 1588 7–12th graders were surveyed in two U.S. states. RESULTS: The amount of money spent advertising beer brands was positively correlated with adolescents’ brand awareness, preference, use, and loyalty behavior (all correlations above 0.65). Moreover, beer advertising-related variables predicted adolescents’ intention to drink and actual alcohol consumption, independent of peer and parent alcohol-related behavior and attitudes. CONCLUSIONS: The results show that overall levels of advertising expenditures were strong predictors of adolescents’ beer brand awareness, preferences, use, and brand loyalty. Moreover, advertising-related variables were substantial predictors of adolescents’ intention to drink as an adult and current underage drinking behavior. Together, the present findings suggest that previous work may have underestimated the relationship between alcohol advertising and adolescents’ drinking behavior.
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spelling pubmed-68897722019-12-11 Beer advertisements and adolescent drinking knowledge, expectancies, and behavior Gentile, Douglas A. Arterberry, Brooke J. Bender, Patrick K. Costabile, Kristi A. Addict Behav Rep Research Paper OBJECTIVE: (1) To examine the degree to which overall beer advertising expenditure is related to youth brand awareness, preferences, and drinking behavior, and (2) to use multiple methods, including individual brand awareness and expectancies, to gain a broader understanding of the effects of alcohol advertising on youth alcohol-related expectancies and behavior. METHOD: Mixed psychological and advertising methods were used to examine how beer advertising is related to adolescents’ beer brand awareness, expectancies, and behavior. 1588 7–12th graders were surveyed in two U.S. states. RESULTS: The amount of money spent advertising beer brands was positively correlated with adolescents’ brand awareness, preference, use, and loyalty behavior (all correlations above 0.65). Moreover, beer advertising-related variables predicted adolescents’ intention to drink and actual alcohol consumption, independent of peer and parent alcohol-related behavior and attitudes. CONCLUSIONS: The results show that overall levels of advertising expenditures were strong predictors of adolescents’ beer brand awareness, preferences, use, and brand loyalty. Moreover, advertising-related variables were substantial predictors of adolescents’ intention to drink as an adult and current underage drinking behavior. Together, the present findings suggest that previous work may have underestimated the relationship between alcohol advertising and adolescents’ drinking behavior. Elsevier 2019-10-17 /pmc/articles/PMC6889772/ /pubmed/31828205 http://dx.doi.org/10.1016/j.abrep.2019.100226 Text en © 2019 The Authors http://creativecommons.org/licenses/by-nc-nd/4.0/ This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).
spellingShingle Research Paper
Gentile, Douglas A.
Arterberry, Brooke J.
Bender, Patrick K.
Costabile, Kristi A.
Beer advertisements and adolescent drinking knowledge, expectancies, and behavior
title Beer advertisements and adolescent drinking knowledge, expectancies, and behavior
title_full Beer advertisements and adolescent drinking knowledge, expectancies, and behavior
title_fullStr Beer advertisements and adolescent drinking knowledge, expectancies, and behavior
title_full_unstemmed Beer advertisements and adolescent drinking knowledge, expectancies, and behavior
title_short Beer advertisements and adolescent drinking knowledge, expectancies, and behavior
title_sort beer advertisements and adolescent drinking knowledge, expectancies, and behavior
topic Research Paper
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6889772/
https://www.ncbi.nlm.nih.gov/pubmed/31828205
http://dx.doi.org/10.1016/j.abrep.2019.100226
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