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Does prior knowledge of food fraud affect consumer behavior? Evidence from an incentivized economic experiment

This study uses a laboratory experiment to examine whether prior knowledge of food fraud persistently affects consumer behavior. We invited regular consumers of olive oil to participate in an olive oil valuation experiment. We used a within-subject design to compare consumers’ willingness to pay (WT...

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Detalles Bibliográficos
Autores principales: Meerza, Syed Imran Ali, Gustafson, Christopher R.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2019
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6890166/
https://www.ncbi.nlm.nih.gov/pubmed/31794556
http://dx.doi.org/10.1371/journal.pone.0225113