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Does prior knowledge of food fraud affect consumer behavior? Evidence from an incentivized economic experiment
This study uses a laboratory experiment to examine whether prior knowledge of food fraud persistently affects consumer behavior. We invited regular consumers of olive oil to participate in an olive oil valuation experiment. We used a within-subject design to compare consumers’ willingness to pay (WT...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2019
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6890166/ https://www.ncbi.nlm.nih.gov/pubmed/31794556 http://dx.doi.org/10.1371/journal.pone.0225113 |